A lot of successful websites depend on returning visitors to account for a major part of the site traffic. Returning visitors are easier to convert into paying customers because the more often they return to a site, the more trust they have in that site. The credibility issue just disappears. Hence, keep your visitors coming back to your site with the following methods:
1) Start a forum
When you start a forum, chatroom or shoutbox, you are providing your visitors a place to voice their opinions and interact with others, all of them are visitors of your site. As conversations build up, a sense of community will also follow and your visitors will come back to your site almost religiously every day.
2) Start a blog
Keep an online journal, or more commonly known as a blog, on your site and keep it updated with latest news about yourself. Human beings are curious creatures and they will keep their eyes glued to the monitor if you add fresh news frequently. You will also build up your credibility because you are proving to them that there is also a real life person behind the website.
3) Carry out polls or surveys
Polls and surveys are other forms of interaction that you should definitely consider adding to your site. They provide a quick option for visitors to voice their opinions and to get involved in your website. Publish polls or surveys that are strongly relevant to the target market of your website to keep them interested to find out about the results.
4) Hold puzzles and quizzes
Just imagine how many office workers procrastinate at work, and you will be able to gauge how many people will keep coming back if you provide a very interesting or addicting way of entertainment. You might also hold competitions to award the high score winner to keep people trying continuously to earn the prize.
5) Update frequently with fresh content
Frequently update your site with fresh content so that every time your visitors come back, they will have something to read on your site. This is the most widely known and most effective method of attracting returning visitors, but this is also the least carried out one because of the laziness of webmasters. No one wants to browse a site that looks the same for ten years, so keep your site updated with fresh bites!
6) Optimise content so users can find it
Optimise the content of your site to target keywords. For example if I was a web design company based in Guildford I might optimise content around web design surrey, website design guildford or I might even broaden the target phrase and optimise for digital marketing surrey.
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