Well it’s happened. Facebook has announced in July of 2010 that it has passed the 500 million users milestone and for those that wish to start or improve their social media as a advertising technique for small company advertising , this kind of web advertising cannot be overlooked.

Web marketing via social media is becoming much more well-liked, particularly with numerous types of little companies, like home-based, on-line companies, network marketing and also the standard “brick and mortar” establishment.

Facebook provides company owners a fantastic opportunity to not only socialize but to network with individuals. Now it should not take place of live people-to-people networking events, however it ought to enhance and be a part of your entire marketing strategy.

Here are some basic ideas in wanting to use Facebook for business advertising.

In your profile, post a fantastic picture of yourself with a nice smile on your face.

It has been proven that much more individuals will likely to click on a person with a smile than without. And please, no pictures of your pets or children as you profile image. This isn’t “Petbook” or “My Kids Book”, this is Facebook.

In your info area, have some basic items listed of yourself, schools you’ve attended, any movie, book or music interests.

Use your discretion about posting where you’re employed, particularly if you’re building a company of your own.

But of course mention your own company if you’re self-employed.

I would suggest leaving out your religion or political beliefs or views.

Not that you’re ashamed of those beliefs, but you’re trying to construct a company and attract as numerous potential clients as possible. I understand having strong beliefs and views – I do myself – but I feel it’s not something I require to wear on my sleeve in a social media marketing campaign.

Construct your “friend” list sincerely and slowly.

You are able to separate your relatives and personal friends into a sub-list. What I mean by building a list “sincerely”, don’t just randomly pick individuals to be your friend. Take the time to see what they’re interests are, what movies or music they like. Understandably, some don’t allow their info to be viewed until you are accepted as friends – if that’s how they show their profile, you can’t do anything about that.

Post memorable posts.

Motivational quotes or sayings of individuals you admire from history or current events are great. Post some things that are going on in your life. Nothing personal or deep, but something like my kid is starting initial grade tomorrow. Keep posts positive and upbeat. Even to get a conversation string going, something like, “I’m going to see the Stone Temple Pilots tonight in Philadelphia – what’s your favorite 90′s band?”

Be interested in other people’s posts.

Comment or answer their posts, have dialog. Usually answer people’s questions.

Keep your wall clean.

You will find Facebook games that some individuals participate, like Farmville, Mafia Wars, etc. Remove them from your wall. Prospective friends checking out your wall won’t know about you with all that junk on your wall. Start a separate Facebook page in the event you wish to play those games.

Don’t feel like you can’t remove somebody as a friend.

You’re Facebook page is to attract and hold the most individuals that interest each other. Remove anything and anyone that is offensive and degrading.

In future Facebook articles, we’ll talk about using “fan pages” on Facebook as you construct your popularity.

Remember Facebook is just one aspect of your total social media marketing strategy. As you construct your Facebook page, your social networking continues all the time. You will be looked at as an expert in your company and construct a following to where you’ll get to the point of viral marketing your company and will include Facebook paid advertising, and using Google AdWords

Mark Zuckerberg, the founder of Facebook, announced today a new messaging system for Facebook. Although he mentioned that it is not an e-mail killer, but a messaging service and experience that includes e-mail as a part of it. He mentioned that his main goal was making communication easier.

Here are the new keys of what this modern messaging part of Facebook is all about. Seamless, immediate, personal, short, minimal, simple, and informal. To do all this, Facebook has put together three key components which are seamless messaging, conversation history, and a social inbox.

What is the New Facebook Messaging Service About?

Pretty much, it is a way to communicate no matter what type of communication you prefer. SMS, chat, e-mail. They all work seamlessly together. The something that Google voice is someone doing as well with their Google voice service combined with their Gmail service.

Along with Facebook.com this new service is also going to work with all of their mobile applications to. Everyone will be offered a @ Facebook.com e-mail address to serve as their primary hub but you don’t have to use your Facebook e-mail address as your primary address, you can use your current e-mail address for the service.

Right now, this system is merging four main things: SMS, IM, email, and Facebook messages. Zuckerberg said that they’d consider other tech, like VoIP in the future. But right now this is mainly about consolidating text-based messages.