When you’re building back links to your website, you of course want to do it in an efficient manner and get the most bang for your buck. You need to pay attention to dofollow links versus nofollow links, page ranks, and trying to keep your links in pertinent categories.
Traffic Generating Links
The primary goal of traffic generating links are to bring you traffic of course. They can also build your pagerank and be in the form of text links, form posts, comments on blogs, directories, banner ads, and more..
Compete The great website to look at when you’re trying to decide where to build links at. You can compare five website side-by-side to see the traffic and also the trends of those websites. Doing this research upfront will help you be more efficient and more productive during your link building campaigns
Google AdPlanner Does you a great breakdown of more than just traffic. It will give you information like unique visitors, how many page views, and how long the average visitor is on the site. You can also break down to more specific criteria like education level, income level, and even age. This can be a great tool for your link building and help you build links faster and more efficiently.
Traffic generating links can be a mixture of free and paid links, dofollow and nofollow links. The key in finding traffic generating links is finding sites that get a good amount of visitors that are interested in what your website has to offer.
SERP Elevating Links
To boost your search result positioning for particular keywords, the key is getting dofollow links on relevant pages using your keyword phrase as anchor text. So if you want to rank highly for blogging tips, you will want your links to be using those keywords.
If you want to get found on search engines for particular keywords it is important to find websites that are pertinent to your niche. One great WordPress plug-in that allows you to post your anchor text along with your comment is KeywordLuv. Finding blogs with this keyword plug-in installed can help you rank for your particular niche and also allow you to specify what keywords you want to rank for. (preferably with the KeywordLuv plugin).
PageRank Boosting Links
Many people are still arguing whether page rank is important when it comes to being a factor of your website power. From my experience, my pages that are ranked get more traffic than my pages that are not ranked. Although it is not the only way to see the value of the page, it is a pretty good indicator of effectiveness of that page.
Check out this Google page rank constellation chart to see how many links you need and how each link of pagerank compares to other links that may be on pages that have little or no value. This Google PageRank calculation chart shows how many estimated links it takes to get your site to move up in PageRank.
Another great tool to help you to sort your Google search results by page rank is SEO Quake for Firefox? It has a handy feature that will let you sort your search results for a particular word by PageRank.
Once you find relevant pages with high PageRank, you can start building PageRank boosting links to your site via blog comments, link requests, directory submissions, etc.
Reputation Builders
Reputation back links or links that are anchored by a your personal name or your business name. Obviously, you want to rank for these keywords, so when you are building your links make sure that you use these anchor text so that you show up on top of search engines for your name and your business name.
Backlinks for Your Backlinks
Each of your backlinks to your websites or social profiles is strengthened by the incoming links to the page your link is placed upon. Therefore, it only makes sense to create some backlinks for the pages you get links.
One easy way to do this is to socially bookmark pages once you get a link placed upong them – this can also be an effective method of keeping track of the links you are getting if you are not using another system to manage your backlinks. Bookmarking the pages your link gets placed on may also help notifiy search crawlers to come and check out the newly updated page, getting your link noticed and cached quickly.
The Key to Building Links
One of the most important things to keep in mind when building links, for any purposes, is that the process must look natural to Google to avoid being penalized. So be sure to vary your strategies, anchor text, and other methods of link building so that you can get the optimum results without running into any problems.
Your Link Building
Do you vary your link building for different purposes, or aim simply to raise your SERP? Are there other ways you build links that are effective for the specific purposes mentioned above. Please share your tips in the comments.
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