Internet Web site marketing

Big companies and computer geeks are not the only entities that can take advantage of expert Internet Web site marketing services.

Access to the Internet through computers and wireless devices is the first source of information for more and more people these days — it’s an absolute fact. The big companies already know that, and have Internet Web site marketing plans in place to reach these consumers where they now most often turn for information and research.

Small businesses, organizations and individuals often find themselves not fully aware of this major shift in consumer behavior, unsure about how to act upon it, or discounting it because they believe they can’t afford it and don’t really understand it.

OurNewsCafe.com, one of the industry leaders in Internet Web site marketing, is ready to help with personalized service, as well as prices that fit within most existing advertising and marketing budgets.

“We offer more than 50 years of professional media experience, including more than a decade of building and maintaining Web sites for media companies,” said Bret McCormick, co-founder of Our News Café. “Along the way, we’ve learned not only how to put a site and information on the Internet, but the ways to laser-target your message.”

Fifty percent of consumers surveyed said they turn to search engines to find a local business, followed by yellow pages directories at 24 percent, Internet-based yellow pages directories at 10 percent, local newspapers at 4 percent, and white pages directories at 3 percent, according to a recent Nielsen Online survey.

Consumers’ use of search engines has increased more than 72 percent since a similar e-survey was conducted two years ago. (Source: Nielsen Online/WebVisible survey, Feb. 2009)

“These results confirm what most people have come to know through their personal experience, or the observation of the world around them: the word ‘Google’ has become interchangeable with the word ‘search,’” McCormick said.

OurNewsCafe.com’s clients consistently place on the first page of Google in online searches for targeted keyword phrases, but there’s much more to their service than that.

Extending far beyond Google, Our News Café’s Internet Web site marketing strategy includes a comprehensive review of the customer’s target markets and niches. Included in the strategies for most clients are video, search engine optimization and implementations on Twitter, Bing, Facebook and Yahoo.

Proof? If you found this article because it ranked highly in a Google, Yahoo, or Bing search, that was no accident. Since you did a search for Internet Web site marketing information, we targeted and found you. People with the specific interest, like you, were the targets of the way this article was distributed, marketed, crafted and designed. Now, for any keyword or niche, you can put our expertise and strategies to use for you. Reach out to your customers and potential customers and clients where they are doing their searches.

Visit OurNewsCafe.com to request more information about Our News Café’s suite of services. A representative will contact you within one business day.

As the internet has become increasingly sophisticated, the various professional fields in the internet marketplace have become more and more specialized. In each area there have been massive leaps in complexity, usability, design and technology.

Even just a few years back, there were relatively few separate specialties for people who work within the arena of the internet. These days there is a vast multitude of ways in which people can specialize online. These professionals include:

Web designers,Information architects,Google Adwords campaign managers, various types of program and software developers and last but not least, SEO services.

In my experience, most web designers these days don’t even know how to include Search engine Optimization in the sites that they design and build. There is ample proof of this; it is visible easily every day by just taking a look at what is out there. Websites that have either no or empty Meta tags no headline tags and in some cases no title tags! What is frustrating about this is that all of these are extremely easy to include.

So where does that leave the buyer? It leaves them with a website that will no doubt look fantastic; however the chances are that few will ever see it. Let alone become customers of whatever service or product the site is offering. This seems to be particularly true in the case of websites that contain a lot of flash, it looks great, but it is heavy in the browser and as it is purely images, the search engines cannot read it, even if there are words as the words themselves are rendered as images not text.

Therefore, when shopping for a website designer, be aware that though most will have the words ‘SEO’ or ‘Search engine Optimization‘ somewhere within their marketing or sales material. Take the precaution of checking that they actually know what that means, many don’t. The way to check it out is to look at sites they have already completed – particularly their own. Check to see if it has Meta tags such as the keyword and description meta tag, check to see if their title tags actually have something useful in them not just ‘welcome to company XYZ website’.

These things are simple for anybody to check out. The title tag is easily visible to you as you open the site in your browser, you will see it on the very top of your screen. To double check the other items you will need to view the source code, you can do this in Firefox by clicking on ‘View’ then on ‘Page Source’. This will show you all the code of the site, the meta tags should be near the top just after the the title tags.

Finally, take a look to see if the website has headline tags. Between them should be the main title of the page, including the keywords that you want people to find your site with.

Article by Johnathon Black