TapLead Internet Marketing Magazine

One of the first things that I learned when I got into Internet Marketing was that the money was in the list. Countless gurus on every forum that I visited espoused the virtues of building a responsive list and constantly working to maintain rapport with them. Because of how critical the nature of listbuilding is, I am always interested in new products that assist in the process of getting interested prospects into my sales funnel as efficiently as possible. When I came across a Hybrid Connect plugin review that promised to raise the percentage of successful optins on my site significantly, I knew I had to snap it up! Hybrid connect works with Facebook to make it easier for people to sign up to your list. If people are logged into Facebook when they come by your site, they will be shown a Facebook Connect button to join your list. That’s right – their very best email, signed up to your list, with just one click! It’s not exclusionary, though. If they are not signed into Facebook – or they don’t even have a Facebook account – they will be shown the normal optin script. Another great feature is the ... Read More »

Clay Collins has developed a great product called LeadPages, which can really help a person drive traffic to their site in a variety of ways. I was thoroughly impressed first with the amount of templates available, and I was also impressed with the results. You see, there are all types of landing pages and conversion pages that you can implement on all different types of sites. They really catch your customers for you, and it really grabs their attention while keeping your business simple, focused, and profitable. There are other ways to create landing pages for your site.  Other products are Premise, Instabuilder, and Optimizepress.  For me, the difference is using something that is a product or something that is a product based on results.  To me, LeadPages just seems like it is based on foundational templates that work so you don’ t have to recreate the wheel or spend hundreds or thousands on initial split testing.  I also feel like the team at LeadPages will continually be updating the product to help their members succeed.  What works for lead generation is always changing and staying up with those changes makes a huge difference in your online business. I have ... Read More »

When you are getting your online business going, it is imperative that you have a “home base” to use as a hub for all the things you do online.  You also need a place that YOU control and that isn’t at the mercy of rule changes that may happen on other sites like Facebook. This video is going to be the start of your newly founded or refreshed online business.  Should you use plain HTML?  Should you use WordPress?  Should you use Joomla?  Blogger? I have been doing online marketing, online marketing coaching, and website development since 2004 and have tried just about everything when it comes to making it easier to build value and sell more online. Watch this video and make sure to subscribe to our TapLead Youtube channel to see the upcoming videos to help you get your business moving. Resources used in this video: WordPress.org Hostgator Godaddy Read More »

Looks like Godaddy has been hacked by someone who claims he is from Anonymous.  It is a pain to see many websites hosted at Godaddy or that have their nameservers at Godaddy down today.  Even Godaddy.com is down.   Millions of website are down. Godaddy released a statement stating that they are aware of the problem and are working to make the fixes. Some alternative to Godaddy for domain name registration is NameCheap.com and a great hosting company that many choose is HostGator. We will see how things develop and how long Godaddy is down. Read More »

Read More »

Read More »

It is happening constantly and will continue to to evolve.  Quality of your content when it comes to SEO and PPC will continue to drive success.  The user experience is the most important factor in the future of search engine marketing How does the user like and interact with your page?  Check out the article published today by Search Engine Watch. Google is rolling out updates to how the AdWords quality score is determined and how much impact that score has on the ad’s ranking. These changes were first tested in Brazil, Spain, Portugal, and portions of Latin America. What’s Changing The changes, which were first implemented on a limited scale in August, increase the weight given to keyword relevance and landing page quality when it comes to determining the quality score for a page. These two factors will also have a greater impact on how ads are ranked on the Google SERP. Google stated that, “As the changes roll out, some campaigns will see variation in keyword Quality Scores and typical ad position. Within a couple weeks, things should stabilize and we expect most campaigns will not see a significant change in overall performance.” Google has not released figures ... Read More »

Earlier today, Google announced that Google Earth has been downloaded one billion times since it was released in 2005. This number, which includes desktop clients, mobile apps, and the Google Earth plug in, makes Google Earth one of the most downloaded applications of all time. To emphasize the enormity of the number one billion, the post pointed out that a billion hours ago humans were still living in the Stone Age and a billion minutes ago the Roman Empire was the dominant world power. Google Earth and Maps vice president of engineering Brian McClendon said the following of the one billion downloads achievement: via Google Earth Reaches One Billion Downloads | Search Engine Journal. Read More »

First things first. When it comes to SEO, most businesses don’t have a fair expectation of time frames and effort go into search engine optimization. This unfair expectation stems from not only the business but from the SEO specialist not getting accurate time frames for SEO success. Right up front, it is important to know which keywords you are going for and also the keyword difficulty of each keyword seeing get a reasonable expectation of success and time frames for success. Going After One Keyword One mistake that I often see with business starting out with their SEO campaignsis the fact that they sometimes just go after one keyword. Going after the one major keyword for your industry or locality and obtaining a Read More »

A Steve Jobs announced today that he is sitting down as the CEO of Apple. Just turn the reins over to Tim Cook as the new CEO of Apple. Steve Jobs will remain on the Apple team as a chairman who is not leaving completely and will obviously have say in where Apple goes from here. It is pure speculation this point why Steve Jobs has stepped down and resigned as CEO of Apple, but health concerns from his past may be the reason. Explain read below for the full text of Steve Jobs letter that he presented to the board which sites that he is unable to fulfill all of his “duties and expectations”. To the Apple Board of Directors and the Apple Community: I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple”s CEO, I would be the first to let you know. Unfortunately, that day has come.  I hereby resign as CEO of Apple. I would like to serve, if the Board sees fit, as Chairman of the Board, director and Apple employee. As far as my successor goes, I strongly recommend that we execute our succession plan and ... Read More »